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The Power of Advertising

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Current format, Book, 2017, Available .
Current format, Book, 2017, Available . Offered in 0 more formats
This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day. It examines how adverts work and how they affect our daily lives. Chapters explore the techiques of the industry, the power of pictures and when and why words matter. The book is a great primer on the world of…


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