Building A Storybrand
Clarify your Message So Customers Will ListenBook - 2017
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, 
Copyright Date: ©2017
Characteristics: x, 228 pages : illustrations ; 22 cm
Alternative Title: Building a story brand