Shoe Dog

Shoe Dog

A Memoir by the Creator of Nike

Downloadable Audiobook - 2016
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In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At twenty-four, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
Publisher: New York : Simon & Schuster Audio, 2016
Edition: Unabridged
ISBN: 9781508211815
1508211817
Characteristics: audio file,rda
1 online resource (1 sound file (13 hr., 4 min., 22 sec.)) : digital
Additional Contributors: Butz, Norbert Leo

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8836375uy
Apr 09, 2018

For what it's worth, this audiobook is far better than most. The artist reading the book renders it with greater drama and appeal than if I were reading it in print. Many times, due simply to his delivery and timing, I found myself with chills. Not to diminish in any way from the written text, I'm merely acknowledging that the audiobook in this rare case enhances the story due to the vocal talents of the reading artist.

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