Switch

Switch

cómo cambiar las cosas cuando cambiar es difícil

eBook - 2011 | Spanish
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"Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, Switch demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results"--
Publisher: Nueva York : Vintage español, 2011
ISBN: 9780307744142
0307744140
Characteristics: 1 online resource
Additional Contributors: Heath, Dan 1973-

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